Avoca Insurance Brokers are proud members of the largest insurance broker network in Australasia, the Steadfast Group. As a Steadfast network insurance broker, you get the best of both worlds – local and personalised service, with the insurance expertise and support of a large organisation.

Who are we?

Avoca is a licenced Insurance Broker providing general insurance services to a vast array of clients including individuals, small to medium enterprise (SMEs) and large organisations. We operate in a number of industries and provide advice and arrange insurance in a number of product lines. Our business philosophy is based on a triple bottom line agenda (economic, community and environmental) and we strive not only to make the business economically successful but also to contribute and put back into our community and to operate a business that is environmentally aware and friendly.

Our Purpose

We see our purpose as being ‘To provide certainty and peace of mind to clients through the mitigation and handling of risk’. In alignment with ‘rewards with respect’ our positioning statement is “When nothing is too much trouble, when you need reliability, and certainty it is done right, we can be trusted.” So many of our existing clients have been referred by other clients which is testament to our philosophy and purpose.

About Avoca

Our company heart beat is “rewards with respect” which epitomises how we do business. We believe in integrity and trust above all and by focusing on servicing clients’ needs to the highest levels we know the rewards will come.
We believe in dealing with people the way we would like to be treated; such that what is best for you, our clients, will also be the best for us.
You will come to us as an unknown but go away as a trusted friend.


Our founder, Charles Elders, has worked in the industry both in Europe and in Australia since 1982. Avoca began with a portfolio of wonderful clients who have been very supportive and who have been pivotal in helping us create something unique. It is our intention that we grow our business mirroring these current client relationships.

History of the Avoca Name

Concentric circles carved in stone were chosen as the logo to represent the security and protection provided by insurance. The worn edges of the circles represent enduring qualities even through the ravages of time, symbolising difficulties we face in life. Our colours are earthy in nature identifying with mother earth and the natural instinct for survival. The name Avoca comes from the name of a river in County Wicklow, Ireland. The calm water of the Avoca river symbolising calmness and peace with the odd ripple reflecting the ups and down of life.